ADAS 2017: 60 seconds with Richard Schram, Euro NCAP

ADAS 2017: Advanced Driver Assistance Systems will take place at the Hilton Birmingham Metropole on 28-29 March 2017.

Ahead of ADAS 2017: Advanced Driver Assistance Systems, we spoke to Richard Schram of Euro NCAP.

Q: Could you briefly explain your role and involvement in advanced driver assistance systems?

RS: Within Euro NCAP, I am leading all Working Groups on advanced driver assistance systems and as such I am responsible on the development of the test and assessment protocols for inclusion of these systems in to our vehicle safety rating.

Q: What are you most looking forward to by attending and presenting at ADAS 2017?

RS: Discussions with participants on our requirements and getting their feedback and knowledge on systems currently under development.

Q: What is the number one challenge currently being faced with ADAS?

RS: Trying to distinguish between the hype of Autonomous Driving and identifying what is realistic in terms of mass market introduction of these systems.

Q: How important is ADAS for pathing the way towards autonomous and fully automated vehicles in the future?

RS: Without ADAS, there is no path towards autonomous vehicles. ADAS systems provide the safety back-up and maybe more important gradual costumer experience into more and more automation in vehicles.

Key programme highlights:

• McLaren Automotive and Jaguar Land Rover clarify the hype from reality and how industry are cost-effectively accelerating beyond traditional ADAS to level 5 autonomy
• Gain best practices for driver interaction and integrating ADAS with the driver from Jaguar Land Rover and University of Leeds
• Royal Borough of Greenwich discusses lessons learned from autonomous trials on UK roads
• Hear how Ford and University of Warwick are testing and validating ADAS and future autonomous systems
• Join the debate as Jaguar Land Rover, Transport Systems Catapult and Volvo Cars discuss choosing the right sensor and combining available systems into one vision

For further information, visit the ADAS 2017 event page.