Our Annual Review contains valuable insights into the Institution’s activities and achievements during 2010.
Download the Annual Review 2010 [PDF 2.3MB]
In 2010, the members looked to the Institution to support them during challenging economic times; delivering the things that really mattered to them, promoting high profile education initiatives that will inspire the next generation to work in engineering, getting engineers in the media and being heard by government. Members feel passionately that the Institution should be an organisation with global reach that truly represents and reflects the profession, and encourages professional registration and long-term career development. The Institution was able to deliver on these requests, achieving significantly against every one of its strategic aims, making 2010 a record-breaking year. Read more.
The Institution could not function without the tireless support of members in the volunteer network around the world. 2010 saw 53 new international volunteers; a massive increase in public and member engagement; regional meetings across Europe and Asia; and the inaugural Volunteer Ambassador Conference. Read more.
The Institution not only inspired the next generation, but also consolidated its role as a thought leader, providing expert advice to government and industry on transport, education, energy and environment. The Institution’s Manufacturing Excellence business improvement programme remained the blue chip benchmark for business performance, while a record number of entries ensured that Formula Student 2010 got off to a flying start. Read more.
Records were broken in a successful year, which saw the Institution confirmed as the top register of professional engineers and technicians in the UK, with the Engineering Council. New marketing campaigns to migrate and retain as many members as possible, delivered positive effects on nearly every aspect of membership growth. Applications for Incorporated and Chartered Engineers increased dramatically: the Institution registered 1,135 Chartered Engineers – a rise of 36% – making it the highest register again for the fourth year running. Read more.
Successful campaigns raised the profile, awareness and influence of the Institution with web traffic, media coverage and political influence surpassing previous record-breaking levels. The results of the 2010 Corporate Survey again highlighted media coverage as an important element in the future development of the Institution. Many members observed that by having a strong voice in the press, the Institution gained an invaluable opportunity to ‘sell’ the message of professional engineers to a wider audience. This endorsement for investing in a media profile, and the willingness of the press to listen to the Institution, allowed it to achieve media coverage of £16M in 2010, up £5.5M from 2009. Read more.
2010 was immensely successful for the Institution’s commercial services both in terms of results and strategic change. The magazine business was outsourced to Caspian, a specialist B2B publisher, and moved from a fortnightly to a monthly publication with a greatly improved online edition and a new positioning for Professional Engineering magazine as ‘The Voice of the Engineering Profession’. The journals business was sold to one of the world’s top five academic publishers: Sage Publications with a large global footprint of sales teams and offices. As a result, the publishing business is now one of managing relationships rather than operations, enabling the Institution to improve the quality and reach of its publications and benefit from financial stability. Read more.
2010 proved to be a challenging year. The actions taken in 2009 enabled us to weather the downturn with careful and tight control of costs. The magazine business continued to trend downwards and the Trustees outsourced it to Caspian, a contract publisher, reducing losses considerably. Similarly, a sale and partnership agreement was entered into with Sage Publications to manage the academic journals business. These two transactions enabled an exceptional profit of £11.2M to be booked in the year. Read more.