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Business and commercial

Writing effective business proposals

Influence your reader through your writing is a key skill for engineers.

1 day

Next available:

Members: £550 + VAT
Non-members: £650 + VAT

Course Location & Date
Writing effective business proposals
10% early bird discount applied
Hurry! 345 days left
£550.00 £495.00 Plus vat
Non Members:
£650.00 £585.00 Plus vat


Influence your reader through your writing is a key skill for engineers.

Writing a good business proposal, whether for internal use such as proposing a new project, or for external use, such as winning a new client, is an important part of doing business in the 21st century. While it is true that a good proposal on its own won’t necessarily win you new business, a bad one can certainly lose you business and damage your reputation and credibility.

Writing clearly and succinctly, with supporting facts that are expressed in ways the target audience will understand, will certainly help get the message across and help it get a more positive reception. Alongside that, you need to tell a cohesive story in an appropriate style, without exaggeration, repetition or hyperbole.

This course will primarily focus on internal technical proposals, while discussing the differences between those for internal use and those for external use. We will look at some of the key financial terms that you should be including, what they mean and how to calculate them.

It is important to know your own style, so you will be asked to bring along a recent piece of your work and carry out some objective analysis of it during the day.

Who should attend?

Anyone who has to write, approve or present business proposals, whether internally or externally to their company, such as Scientists, Project Engineers, Sales Engineers, Engineering Managers and more.

How will I benefit?

After the course you will be able to: 

• Clearly identify the problem that you are trying to solve
• Put together a good proposal – know what goes in and what stays out
• Use an efficient writing process where you will have a number of contributors
• Tell a cohesive and understandable story, backed up by appropriate facts and figures
• Present the numbers/facts/data in ways that are understandable to non-engineers
Contributes 7 CPD hours

Very useful course. Well paced and good examples. Knowledgable tutor and good group discussion. Would recommend to others.

Andrew Patterson, NCC

Key topics

• Differences between proposals for external use – the ‘Client’, or for internal use – the ‘Board’.
• Focusing on your audience
• An efficient writing process
• Using persuasive language
• Clear and cohesive writing
• Dealing with numbers
• Ethical issues of proposals

Mapped against UK- SPEC competencies: E, D and C

  1. Professional commitment - For Incorporated and Chartered Engineers: ‘Demonstrate a personal commitment to professional standards, recognising obligations to society, the profession and the environment’
  2. Communication and inter-personal skills - For Incorporated and Chartered Engineers: 'Demonstrate effective interpersonal skills’
  3. Responsibility, management or leadership - For Incorporated and Chartered Engineers: 'Provide Technical and commercial leadership’

In-house and bespoke training

Tell us your team's CPD needs and we'll come to you with a specialised training programme, customised for your engineering sector.
Contact our advisors if you need help finding the most appropriate training for your team.


At a glance

  • Duration:
    1 day
  • Location:
  • CPD Hours:
  • UK-Spec:
    E, D, C

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Available dates for Writing effective business proposals

1 day course

02 Nov 2023 10% discount available until 2 September

Require a different date or location? Or want to train a group in house?

We can customise any of our courses and deliver them in-house, for your entire team. It could also save you money, especially as you would save travel time.

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Non-members: £650 +VAT

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Some of the companies we've worked with

  • Alten
  • AMH Material Handling
  • Avara Foods
  • bmt
  • Bombardier
  • Bombardier
  • Frazer Nash
  • Gas Networks Ireland
  • International Nuclear Services
  • JCB
  • Martin Baker
  • National Composited Centre
  • Network Rail
  • Smurfit Kappa
  • sse

Our training acumen

  • Over 30 years' experience of delivering training
  • Designed for engineers
  • Seven locations across the UK
  • Tailored courses for your team, anywhere in the world
  • You come to us or we come to you
  • Online tools to improve the experience

Average customer rating:

4.75 out of 5

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Get in touch if you need help finding the right course, or qualification, for you or your team.

Terms & conditions of booking IMechE training