Leading the business

Consultative selling skills

We have developed this course to improve your understanding of clients’ needs and motivations, and your ability to add value to their organisation.

2 days

Next available:

Members: £995 + VAT
Non-members: £1,215 + VAT
Bring a colleague for free

Bring a colleague for FREE

Course Location & Date
Consultative selling skills
10% early bird discount applied
Hurry! 59 days left
£995.00 £895.50 Plus vat
Non Members:
£1,215.00 £1,093.50 Plus vat


We have developed this course to improve your understanding of clients’ needs and motivations, and your ability to add value to their organisation.

Understanding your clients’ needs, their motivations and your ability to add value to their organisation is paramount in developing a successful consultative approach. The consultative approach requires listening and questioning in order that you are able to respond flexibly within customer situations.

This course is intended for engineers involved in selling products or services to clients, both internal and external. The focus is on creating relationships rather than the traditional “hard” sales process and utilises a partnership approach that benefits the client and provides long-term rewards for both parties.

Who should attend?

This programme is suitable for engineers and non-engineers at all levels.

How will I benefit?

After the course you will be able to:

  • Understand your natural sales style, its strengths and limitations, and have an action list to improve your performance. 
  • Create effective partnerships with clients that are productive, meaningful, profitable and long-term. 
  • Understand and practise the process of consultative selling to ensure a win-win partnership approach. 
  • Effectively use rapport and questioning techniques to facilitate meaningful needs analysis with a range of clients.
  • Understand types of buyers, your impact with them, and the primary methods of selling to them. 
  • Take a journey throughout the sales process from first needs analysis meeting through to the final presentation. 
  • Feel confident in selling, using consultative methodologies to a wide range of clients.
Contributes 14 CPD hours

The processes and approaches shared were very compelling and I will certainly be using them in upcoming projects.

Keir Haines Designability

Key topics

  • Introduction to consultative selling.
  • Communication process and key skills. 
  • Core communication skills.
  • Personal styles.
  • Influencing others.
  • Effective planning and account management.
  • Sales meeting techniques.
  • Role plays.

Mapped against UK- SPEC competencies: C and D

  1. Responsibility, management or leadership - For Incorporated and Chartered Engineers: 'Provide Technical and commercial leadership’
  2. Communication and inter-personal skills - For Incorporated and Chartered Engineers: 'Demonstrate effective interpersonal skills’

Meet our trainers

These trainers regularly teach Consultative selling skills.

  • John Hattam

    John Hattam

    John has built a successful consulting business in both the private and public sectors, specialising in sales and marketing, product and customer development, and business planning.

In-house and bespoke training

Tell us your team's CPD needs and we'll come to you with a specialised training programme, customised for your engineering sector.
Contact our advisors if you need help finding the most appropriate training for your team.


At a glance

  • Duration:
    2 days
  • Location:
    London, Coventry
  • CPD Hours:
  • UK-Spec:
    C, D

Need some help?

Contact us if you have any questions about our training courses.

Terms & conditions of booking IMechE training

Enquire now

Online learning

Learn at your own pace and location of your choice with one of our eLearning options.

eLearning collection

Online qualifications

Free webinars

Available dates for Consultative selling skills

2 day course

6-7 Apr 2020 10% discount available until 6 February
10-11 May 2020 10% discount available until 10 March

Require a different date or location? Or want to train a group in house?

We can customise any of our courses and deliver them in-house, for your entire team. It could also save you money, especially as you would save travel time.

More about In-house and bespoke training

Register your interest

Members: £995 + VAT

Non-members: £1,215 +VAT

Bring a colleague for free

Enquire now

Train a group in-house and save

Related courses

  • 2 day course

    Winning bids and tenders

    Manage all aspects of a bid proposal effectively and demonstrate your organisation's unique selling points.

  • Qualification

    Communication and influencing skills

    This workshop will enable you to understand your behaviour and others’ better, and flex your style accordingly.

  • 2 day course

    Negotiation skills

    We have designed this programme for you to learn new tools and techniques to negotiate in a variety of internal and external scenarios.

Train your team

Tell us your team’s development needs and we’ll come to you with a specialised training programme, customised for your organisation.

What options are available?

  • Off the shelf – we can deliver any of our training courses at your chosen location, providing you with a cost-effective and efficient solution
  • Tailored courses– our personalised programmes can help you work through issues specific to your team or sector and equip you with the practical tools you need to move forward
  • Blended programmes – we use a range of delivery methods, development subjects and performance resources to ensure your team have the knowledge and skills they need to help your business thrive

More about in-house and tailored training.

Offers and bundles

We have a range of options to help you maximise your training budgets.

More about our offers and bundles

Companies we've worked with

  • Alten
  • bmt
  • Bombardier
  • Gas Networks Ireland
  • International Nuclear Services
  • Martin Baker
  • National Composited Centre
  • Smurfit Kappa
  • sse

Our training acumen

  • Over 25 years experience of delivering training
  • Designed by engineers for engineers
  • Seven locations across the UK
  • Tailored courses for your team, anywhere in the world
  • You come to us or we come to you
  • Online tools to improve the experience

Average customer rating:

4.75 out of 5

Get in touch

Get in touch if you need help finding the right course, or qualification, for you or your team.

Terms & conditions of booking IMechE training