Personal development

Personal branding

Know and use the power of your personal brand to help develop your career

1 day

Members: £550 + VAT
Non-members: £650 + VAT
Bring a colleague for free

Bring a colleague for FREE

Course Location & Date
Personal branding


£550.00 Plus vat
Non Members:
£650.00 Plus vat


Know and use the power of your personal brand to help develop your career

Self-marketing is important. It means knowing and promoting your own Personal Brand and using this to help you develop the career you want. We all know that self-improvement is essential and we put time and effort into it. We need to do the same with self-packaging. Yet we often shy away from that. This course will help you overcome your barriers, identify your professional or life purpose, play to your strengths, focus on the messages you want to send to the world, work on how you are perceived and help you develop a professional presence. After all, if you don’t focus on that, who will do it for you?

The difference to your interviews, presentations, relationships, networks – in other words, to how you manage your career and your success could be huge.

Who should attend?

Useful to any engineers who are questioning their next steps and working out how to achieve their career goals. Particularly aimed at developing / early career engineers who need to develop a professional presence.

The subject may be of particular importance to those companies employing a lot of “Millennials” – the generation most interested in identifying their purpose and most comfortable with building a media presence – and, if they don’t have help to do this may become disenchanted.

How will I benefit?

After the course you will be able to:
  • Understand what is meant by and the importance of personal brand
  • Identify your own personal brand – strengths, messages you send, your presence
  • Know how to leverage your personal brand
  • Use this to develop a short/medium term career plan
Contributes 7 CPD hours

There is a clear link between success and branding. We are surrounded by examples of this both positive (think Coca Cola) and negative (when a brand “drops” their spokesperson). As Tom Peters said “We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You”.

Liz Bennett Head of Consultancy, Institution of Mechanical Engineers

Key topics

  • What is “Brand” and why is it important?
  • What can we learn from Brand management and Marketing?
  • Your Personal Brand – your purpose, your USP, your communications, your presence, your “logo”
  • Developing a Career Plan – self knowledge, decision points, networking, actions.

Meet our trainers

These trainers regularly teach Personal branding.

  • Alison Roberts

    Alison Roberts

    Alison has over 30 years’ experience in training, coaching and mentoring, having won three awards working with individuals and global organisations to improve their people and business performance.
  • Andy Weber

    Andy Webber

    Andy is a professional facilitator with over 15 years of experience in coaching, mentoring, consulting and delivering training.

In-house and bespoke training

Tell us your team's CPD needs and we'll come to you with a specialised training programme, customised for your engineering sector.
Contact our advisors if you need help finding the most appropriate training for your team.


At a glance

  • Duration:
    1 day
  • CPD Hours:

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Discover the most extensive series of professional development courses for engineers who are committed to shaping the future of our sector.

Some of the companies we've worked with

  • Alten
  • AMH Material Handling
  • Avara Foods
  • bmt
  • Bombardier
  • Bombardier
  • Frazer Nash
  • Gas Networks Ireland
  • International Nuclear Services
  • JCB
  • Martin Baker
  • National Composited Centre
  • Network Rail
  • Smurfit Kappa
  • sse

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  • More than 200 courses designed for engineers
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