Business and commercial

Define and validate your business idea

Learn how you can turn a business idea into a commercial success to grow your business and gain a competitive advantage with an optimised business strategy.

9.5 hours

Next available:

Members: £995 + VAT
Non-members: £1,215 + VAT

Course Location & Date
Define and validate your business idea
10% early bird discount applied
Hurry! 35 days left
£995.00 £895.50 Plus vat
Non Members:
£1,215.00 £1,093.50 Plus vat


Learn how you can turn a business idea into a commercial success to grow your business and gain a competitive advantage with an optimised business strategy.

Assess and re-calibrate your business idea using a system that is proven to work and geared specifically towards engineers.

This practical, 5-week programme will show you how to use strategic innovation to create value for your business and customers, discover future business opportunities, and drive growth.  

During the five weeks, you will develop your ability to research and uncover your position in the market and close the gap between where you are now and where you aspire your business to be.  

You will also learn an innovative approach to introducing ideas and marketing insights into your existing business model for greater business success. 

This programme will guide you through five core areas to help you define and validate your business idea: 

Week 1: Defining and determining the strategy and goals
Week 2: What does the market look like and what is the need for my product 
Week 3: Market validation, feedback and how to overcome market resistance
Week 4: The customer journey and persona
Week 5: Pricing and lifetime value

In just five weeks, you will gain tools and techniques to consider and evaluate your core offering, as well as guidance on how to achieve sustainable results. 

After the five weeks, you will have the opportunity to discuss your learning and discuss your business during two private coaching sessions with the trainer.

Are you ready to take your business to the next level? 

Delivery format 

This course will be delivered using interactive virtual classroom (VC) technology. It comprises of:  
• Five 90-minute VCs 
• Two 60-minute private coaching sessions with the trainer to discuss your progress, ask questions specific to your business and to plan next steps 

These are a unique opportunity to discuss any issues you are facing and discuss strategy and actions to ensure your learning experience has a direct impact on the bottom line. 

You can purchase additional coaching sessions at a discounted price. For more information, please contact us at

Who should attend?

This course is suitable for anyone who wants to:

  • understand how to turn an idea into a successful business
  • determine the commercial potential of their business idea
  • learn more about their market and what their customers need and expect
  • manage a business or become more involved in making strategic decisions (limited company, partners and sole traders)
  • change service or product offering and is looking to increase visibility

How will I benefit?

  • Develop your business strategy using a proven innovation process  
  • Clarify and define your objectives and value proposition  
  • Anticipate gaps and trends, and solve challenges before they happen  
  • Learn from an experienced business owner, trainer and coach, familiar with responding to and profiting from market changes and downturns 
  • Understand the marketplace to meet the needs of your customers 
  • Develop new products or improve existing ones that impact the marketplace 
  • Grow your business in new directions and markets to attract new customers 
  • Improve your chance to succeed by staying ahead of the competition 
  • Increase the value you provide and the value to your business 
  • Analyse your business and the competition and see where the improvements to your business model can propel your business 
Contributes 9.5 CPD hours

Meet our trainers

These trainers regularly teach Define and validate your business idea .

  • Matthew Laskaj

    Matthew Laskaj

    Matthew is the Chair for the Institution of Mechanical Engineers Scottish Region and director of a successful engineering and training consultancy. With more than 25 years experience in a variety of countries worldwide, he has worked in a range of industries including manufacturing, food and beverage, refining, offshore oil and gas and renewable energy.

In-house and bespoke training

Tell us your team's CPD needs and we'll come to you with a specialised training programme, customised for your engineering sector.
Contact our advisors if you need help finding the most appropriate training for your team.


At a glance

  • Duration:
    9.5 hours
  • Location:
  • CPD Hours:

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Offers and bundles

A range of options to help you maximise your training budget.

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Available dates for Define and validate your business idea

9.5 hour course

24 Jan 2022 13:30 - 23:00 This course has 5 virtual sessions of 1.5 hours each: 4 January, 7, 14, 21 & 28 February at 14:30 - 16:00 GMT
10% discount available until 24 November
29 Aug 2022 14:30 - 00:00 This course has 5 virtual sessions of 1.5 hours each: 29 August, 5, 12, 19 & 26 September 2022 at 14:30-16:00 BST
10% discount available until 29 June

Require a different date or location? Or want to train a group in house?

We can customise any of our courses and deliver them in-house, for your entire team. It could also save you money, especially as you would save travel time.

More about In-house and bespoke training

Register your interest

Members: £995 + VAT

Non-members: £1,215 +VAT

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Train your team

Tell us your team’s development needs and we’ll come to you with a specialised training programme, customised for your organisation.

What options are available?

  • Off the shelf – we can deliver any of our training courses at your chosen location, providing you with a cost-effective and efficient solution
  • Tailored courses– our personalised programmes can help you work through issues specific to your team or sector and equip you with the practical tools you need to move forward
  • Blended programmes – we use a range of delivery methods, development subjects and performance resources to ensure your team have the knowledge and skills they need to help your business thrive

More about in-house and tailored training.

Offers and bundles

We have a range of options to help you maximise your training budgets.

More about our offers and bundles

Some of the companies we've worked with

  • Alten
  • AMH Material Handling
  • Avara Foods
  • bmt
  • Bombardier
  • Bombardier
  • Gas Networks Ireland
  • International Nuclear Services
  • JCB
  • Martin Baker
  • National Composited Centre
  • Network Rail
  • Smurfit Kappa
  • sse

Our training acumen

  • Over 25 years experience of delivering training
  • Designed by engineers for engineers
  • Seven locations across the UK
  • Tailored courses for your team, anywhere in the world
  • You come to us or we come to you
  • Online tools to improve the experience

Average customer rating:

4.75 out of 5

Get in touch

Get in touch if you need help finding the right course, or qualification, for you or your team.

Terms & conditions of booking IMechE training