Business and commercial

Define and validate your business idea

Learn how you can turn a business idea into a commercial success to grow your business and gain a competitive advantage with an optimised business strategy.

9.5 hours

Members: £1,095 + VAT
Non-members: £1,350 + VAT

Course Location & Date
Define and validate your business idea


£1,095.00 Plus vat
Non Members:
£1,350.00 Plus vat


Learn how you can turn a business idea into a commercial success to grow your business and gain a competitive advantage with an optimised business strategy.

Assess and re-calibrate your business idea using a system that is proven to work and geared specifically towards engineers.

This practical, 5-week programme will show you how to use strategic innovation to create value for your business and customers, discover future business opportunities, and drive growth.  

During the five weeks, you will develop your ability to research and uncover your position in the market and close the gap between where you are now and where you aspire your business to be.  

You will also learn an innovative approach to introducing ideas and marketing insights into your existing business model for greater business success. 

This programme will guide you through five core areas to help you define and validate your business idea: 

Week 1: Defining and determining the strategy and goals
Week 2: What does the market look like and what is the need for my product 
Week 3: Market validation, feedback and how to overcome market resistance
Week 4: The customer journey and persona
Week 5: Pricing and lifetime value

In just five weeks, you will gain tools and techniques to consider and evaluate your core offering, as well as guidance on how to achieve sustainable results. 

After the five weeks, you will have the opportunity to discuss your learning and discuss your business during two private coaching sessions with the trainer.

Are you ready to take your business to the next level? 

Delivery format 

This course will be delivered using interactive virtual classroom (VC) technology. It comprises of:  
• Five 90-minute VCs 
• Two 60-minute private coaching sessions with the trainer to discuss your progress, ask questions specific to your business and to plan next steps 

These are a unique opportunity to discuss any issues you are facing and discuss strategy and actions to ensure your learning experience has a direct impact on the bottom line. 

You can purchase additional coaching sessions at a discounted price. For more information, please contact us at

Who should attend?

This course is suitable for anyone who wants to:

  • understand how to turn an idea into a successful business
  • determine the commercial potential of their business idea
  • learn more about their market and what their customers need and expect
  • manage a business or become more involved in making strategic decisions (limited company, partners and sole traders)
  • change service or product offering and is looking to increase visibility

How will I benefit?

  • Develop your business strategy using a proven innovation process  
  • Clarify and define your objectives and value proposition  
  • Anticipate gaps and trends, and solve challenges before they happen  
  • Learn from an experienced business owner, trainer and coach, familiar with responding to and profiting from market changes and downturns 
  • Understand the marketplace to meet the needs of your customers 
  • Develop new products or improve existing ones that impact the marketplace 
  • Grow your business in new directions and markets to attract new customers 
  • Improve your chance to succeed by staying ahead of the competition 
  • Increase the value you provide and the value to your business 
  • Analyse your business and the competition and see where the improvements to your business model can propel your business 
Contributes 9.5 CPD hours

Meet our trainers

These trainers regularly teach Define and validate your business idea .

  • Matthew Laskaj

    Matthew Laskaj

    Matthew is the Chair for the Institution of Mechanical Engineers Scottish Region and director of a successful engineering and training consultancy. With more than 25 years experience in a variety of countries worldwide, he has worked in a range of industries including manufacturing, food and beverage, refining, offshore oil and gas and renewable energy.

In-house and bespoke training

Tell us your team's CPD needs and we'll come to you with a specialised training programme, customised for your engineering sector.
Contact our advisors if you need help finding the most appropriate training for your team.


At a glance

  • Duration:
    9.5 hours
  • CPD Hours:

Need some help?

Contact us if you have any questions about our training courses.

Terms & conditions of booking IMechE training

Train your team

Offers and bundles

A range of options to help you maximise your training budget.

More about offers and bundles

Related courses

  • 7 hour course

    How to set up an engineering business

    Has your role been made redundant? Maybe you're looking for a way to earn a side income? Do you want to start your own business and are struggling to find reliable information, feel overwhelmed and aren’t sure what to do prioritise?

  • 2 day course

    Commercial skills

    Profitability is everyone’s responsibility, not just the “commercial” functions; and engineers have a pivotal role to play. This is an overview of some of the practical ways engineering can contribute to your organisation’s financial health

Train your team

Tell us your team’s development needs and we’ll come to you with a specialised training programme, customised for your organisation.

What options are available?

  • Off the shelf – we can deliver any of our training courses at your chosen location, providing you with a cost-effective and efficient solution
  • Tailored courses– our personalised programmes can help you work through issues specific to your team or sector and equip you with the practical tools you need to move forward
  • Blended programmes – we use a range of delivery methods, development subjects and performance resources to ensure your team have the knowledge and skills they need to help your business thrive

More about in-house and tailored training.

Request a Training catalogue

Discover the most extensive series of professional development courses for engineers who are committed to shaping the future of our sector.

Some of the companies we've worked with

  • Alten
  • AMH Material Handling
  • Avara Foods
  • bmt
  • Bombardier
  • Bombardier
  • Frazer Nash
  • Gas Networks Ireland
  • International Nuclear Services
  • JCB
  • Martin Baker
  • National Composited Centre
  • Network Rail
  • Smurfit Kappa
  • sse

Our training acumen

  • Over 30 years of experience delivering training
  • More than 200 courses designed for engineers
  • Over 10,000 engineers trained each year
  • Trusted by over 800 companies
  • Business solutions delivered in 48 countries

Average customer rating: 4.75 out of 5

Get in touch

Get in touch if you need help finding the right course, or qualification, for you or your team.

Terms & conditions of booking IMechE training