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Volvo to launch self-driving cars on London roads

Rachel Boagey

Volvo's Drive Me
Volvo's Drive Me

Volvo's 'Drive Me London' will see real families driving autonomous cars on public roads



Volvo will begin the UK’s most ambitious autonomous driving trial next year to speed up the introduction of autonomous driving on UK roads.

The test, called Drive Me London, will see real families driving autonomous cars on public roads, differentiating itself from other autonomous driving (AD) programmes carried out so far.

The manufacturer will source its data from everyday users and use this data to develop AD cars that are suitable for real world driving conditions, rather than the more unrealistic conditions found on test tracks. Thatcham Research will be providing the technical data analysis and any professional test drivers needed as part of the trial.

Volvo has chosen to carry out the trial as it believes that the introduction of autonomous cars will revolutionise Britain's roads. In particular, it expects roads to be made safer, less congested, less polluted and less time consuming to get around.

Peter Shaw, chief executive at Thatcham Research, said: “Vehicle manufacturers are predicting that highly autonomous vehicles, capable of allowing the driver to drop ‘out of the loop’ for certain sections of their journey, will be available from around 2021. Without doubt, crash frequency will also dramatically reduce. We’ve already seen this with the adoption of Autonomous Emergency Braking (AEB) on many new cars. Research in the US by NHTSA predicts that by 2035, as a result of autonomous and connected cars, crashes will be reduced by 80%. Additionally, if a crash unfortunately can’t be avoided, then the impact speed will also drop as a result of the system’s performance - reducing the severity of the crash.”

Sajid Javid, UK secretary of state for Business, Innovation and Skills, said: “Driverless cars will see our journeys become faster, cleaner and safer. The UK is leading the way in developing the technology needed to make this a reality thanks to our world-class research base and these types of trials will become increasingly common. Such advances in technology prove the fourth industrial revolution is just around the corner and our determination to be at the forefront is why we are attracting top names from across the globe for real-world testing.”

Håkan Samuelsson, Volvo president and chief executive, said: “Autonomous driving represents a leap forward in car safety. The sooner AD cars are on the roads, the sooner lives will start being saved.

He added, “There are multiple benefits to AD cars. That is why governments globally need to put in place the legislation and infrastructure to allow AD cars onto the streets as soon as possible. The car industry cannot do it all by itself. We need governmental help.”

Drive Me London will begin in early 2017 with a limited number of semi-autonomous driving cars and expand in 2018 to include up to 100 AD cars, making it the largest and most extensive AD testing programme on Britain’s streets.

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