Engineering news

Deal could open up 3D printing market

PE

Deal will help firms to sell desktop 3D printers to professional designers and engineers

Printer company Stratasys has completed a £257 million acquisition of consumer-orientated rival Makerbot in a deal that should help both firms to sell desktop 3D printers to professional designers and engineers.

Stratasys, which produces 3D printers for factories and professional prototyping, is one of the most established companies in the sector. The US firm’s Fused Deposition Modelling technology uses thermoplastics and was originally developed in 1989.

Makerbot’s technology is based on the open-source Reprap project, which was pioneered by Bath University and Dr Adrian Bowyer. The firm, which is based in New York, has sold 22,000 3D printers since it launched its first low-cost machine in 2009. It has the largest installed base of desktop 3D printers in the consumer category. Under the deal Makerbot will operate as a subsidiary of Stratasys and keep its existing brand and management.

The deal has been seen by commentators as the biggest since Stratasys merged with Israeli 3D printer-maker Objet last year. David Reis, chief executive of Stratasys, said: “Makerbot’s 3D printers are rapidly being adopted by CAD-trained designers and engineers. Makerbot have built the strongest brand in the desktop category by delivering an exceptional user experience. The strategy of making 3D printing accessible will continue to drive adoption.”

Dr Phil Reeves, managing director of additive manufacturing and 3D printing consultancy Econolyst, said that the deal would enable Makerbot to upgrade its technology for use by professional designers and engineers. “The consumer market that Makerbot is dominant in is fast growing,” said Reeves. “There are now 70 vendors. Makerbot know they have to differentiate. But they are not capable of being used for professional prototyping. The Reprap technology has limitations and designers shouldn’t have to curtail their design intent to use them.” Makerbot’s next product will most likely feature more expensive technology and be aimed more at professional engineers and designers, said Reeves. 

“To make a ‘prosumer’ 3D printer Makerbot need a closed build chamber, and a support structure material that dissolves in water and doesn’t bind with the build material. Stratasys own all that intellectual property,” he said.

Several companies, including 3D Systems and Stratasys itself, are aiming for the so-called ‘prosumer’ market segment with more expensive devices for professionals.
Share:

Read more related articles

Professional Engineering magazine

Current Issue: Issue 1, 2025

Issue 1 2025 cover
  • AWE renews the nuclear arsenal
  • The engineers averting climate disaster
  • 5 materials transforming net zero
  • The hydrogen revolution

Read now

Professional Engineering app

  • Industry features and content
  • Engineering and Institution news
  • News and features exclusive to app users

Download our Professional Engineering app

Professional Engineering newsletter

A weekly round-up of the most popular and topical stories featured on our website, so you won't miss anything

Subscribe to Professional Engineering newsletter

Opt into your industry sector newsletter

Related articles