Institution news
As the Institution launches its yearly overview of media and political activity, Voice of the Profession 2013, we can happily report that 2013 was the most successful year in the Institution’s history, in terms of media coverage and political engagement.
The Institution achieved record media coverage, with four front pages in UK national newspapers, more than 220 UK TV and radio interviews, and media coverage as far afield as India, South Korea, Canada and Australia. In early 2013, the Institution published its Global Food: Waste Not, Want Not report, which has now become our most successful global media campaign to date. Within the first week of its launch, 27 articles had been published in the UK’s national newspapers, including front pages of the Daily Mail and Metro, and 129 UK TV and radio broadcasts on the report. Internationally, there were over 1,700 printed and broadcast articles from over 80 countries recorded within the first month of publication.
There was also record coverage for the Institution’s flagship Formula Student event, as well as for our ever-popular Engineering Heritage Awards.
In terms of Public Affairs, 2013 saw 21 solo and joint events staged with politicians and civil servants in Westminster, Holyrood and the Senedd, more than 230 MPs and peers briefed or assisted with their queries, eight new policy statements published on topics from plutonium to the engineering skills gap, 18 mentions of the Institution and its work in the Parliamentary chambers, and nine consultation and enquiry submissions.
As a great way of ending the year, in late November, the Institution’s Communications Department won the best campaign for a not-for-profit organisation at the 2013 CorpComms Awards for work on the Global Food: Waste Not, Want Not report.
To read more about the Institution’s work with the media and governments: Voice of the Profession 2013