Evelyn became Associate Director of Marketing & Communications in late 2023, having first joined the Institution of Mechanical Engineers in 2010. Over the years she has gained a broad understanding of the Institution’s products and services, its customers and its priorities. In her role she works across the organisation to help colleagues and volunteers share the Institution’s impact, connect different audiences with what it offers, and raise its profile in the UK and internationally. She is particularly focused on making communications clear, accessible and engaging for members, partners, industry, policymakers and the wider public, while supporting the Institution’s charitable mission and long-term goals. Evelyn holds a degree in IT and began her career in that field, which gave her a grounding in technical and systems thinking that continues to shape her approach today. She is a Member of the Chartered Institute of Marketing and is completing an MBA at Henley Business School, where her research focuses on effective business strategies for professional associations, balancing member engagement, customer value and charitable aims. Outside work, Evelyn enjoys travelling with her family, exploring new places and food, and spending time outdoors.