Personal development

The importance of 'Brand Me'

We all know the power of Brands and how our company’s Brand is essential to its success. Working on our own Personal Brand is equally important to our success. For example, when there a number of similarly skilled and experienced applicants, recruiters will rely on personality and fit to the company to make their decision – this personality and fit is “brand”.

1 hour

Members: £0 + VAT
Non-members: £0 + VAT

Summary

We all know the power of Brands and how our company’s Brand is essential to its success. Working on our own Personal Brand is equally important to our success. For example, when there a number of similarly skilled and experienced applicants, recruiters will rely on personality and fit to the company to make their decision – this personality and fit is “brand”.

This webinar will introduce you to the concept of branding and how we, as engineers, can apply it ourselves. It will encourage you to consider YOUR purpose, what makes you different, how you present yourself and your professional presence.

 

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Who should attend?

Useful to any engineer who is questioning their next steps and working out how to achieve their career goals. Particularly aimed at developing / early career engineers who need to develop a professional presence.

How will I benefit?

By the end of the webinar, we hope that you will

  • Understand the importance of personal brand
  • Have started considering your own personal brand and what you need to do to work on it
  • Know where to get further information
Contributes 1 CPD hour

Key topics

  • The importance of Brand
  • What makes a Brand
  • Developing your Personal Brand
    • purpose, unique selling points, perceptions, presence

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At a glance

  • Duration:
    1 hour
  • CPD Hours:
    1

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