Leadership and management

Powerful strategies to develop stronger customer relationships

Customer retention and engagement essentially determines whether a company lives or dies.

1 hour

Members: £0 + VAT
Non-members: £0 + VAT

Summary

Customer retention and engagement essentially determines whether a company lives or dies.

A positive customer experience is the key to business survival and impacts every department. However, businesses in general are overconfident about the service they provide, according to recent research by Bain & Company. The further away employees are from the customer, the more this confidence increases. Which is a problem. It shows that organisations on the whole can be out of touch with customer needs and satisfaction. 

On this webinar, you will learn why improving your ‘customer experience’ should be a cornerstone of your commercial agenda, what a customer corridor is and why you should have one and how to ensure that you remain focused on giving your customers the kind of experience they’re used to elsewhere. 

Register Now>

Who should attend?

Anyone in an R&D, Sales, Marketing, Finance and PR role. Those interested in developing a broader commercial awareness and understanding the impact of actions on the bottom line. Senior managers, product developers and project engineers. 

How will I benefit?

  • Better evaluate the customer journey and spot critical gaps in satisfaction levels 
  • Use a variety of strategies to monitor customer happiness 
  • Understand the impact of customer experience in relation to your role 
  • Think more creatively about retention and the value of service 
Contributes 1 CPD hour

Key topics

  • Research, statistics and why the customer experience matters 
  • The impact of social media 
  • Strategies to discover and improve engagement and retention 
  • Your role and the impact on bottom line 
  • Creating a culture of service. 

In-house and bespoke training

Tell us your team's CPD needs and we'll come to you with a specialised training programme, customised for your engineering sector.
Contact our advisors if you need help finding the most appropriate training for your team.

Share:

At a glance

  • Duration:
    1 hour
  • CPD Hours:
    1

Need some help?

Contact us if you have any questions about our training courses.

Terms & conditions of booking IMechE training

Enquire now

Offers and bundles

A range of options to help you maximise your training budget.

More about offers and bundles

Train your team

Tell us your team’s development needs and we’ll come to you with a specialised training programme, customised for your organisation.

What options are available?

  • Off the shelf – we can deliver any of our training courses at your chosen location, providing you with a cost-effective and efficient solution
  • Tailored courses– our personalised programmes can help you work through issues specific to your team or sector and equip you with the practical tools you need to move forward
  • Blended programmes – we use a range of delivery methods, development subjects and performance resources to ensure your team have the knowledge and skills they need to help your business thrive

More about in-house and tailored training.

Offers and bundles

We have a range of options to help you maximise your training budgets.

More about our offers and bundles

Some of the companies we've worked with

  • Alten
  • AMH Material Handling
  • Avara Foods
  • bmt
  • Bombardier
  • Bombardier
  • Gas Networks Ireland
  • International Nuclear Services
  • JCB
  • Martin Baker
  • National Composited Centre
  • Network Rail
  • Smurfit Kappa
  • sse

Our training acumen

  • Over 25 years experience of delivering training
  • Designed by engineers for engineers
  • Seven locations across the UK
  • Tailored courses for your team, anywhere in the world
  • You come to us or we come to you
  • Online tools to improve the experience

Average customer rating:

4.75 out of 5

Get in touch

Get in touch if you need help finding the right course, or qualification, for you or your team.

Terms & conditions of booking IMechE training