Writing a good business proposal, whether for internal use such as proposing a new project, or for external use, such as winning a new client, are an important part of doing business in the 21st century. While it is true that a good proposal on its own won’t necessarily win you new business, a bad one can certainly lose you business and damage a company’s reputation.
Writing clearly and succinctly, with supporting facts that are expressed in ways the target audience will understand, will certainly help get the message across and help it get a more positive reception. Alongside that, you need to tell a cohesive story in an appropriate style, without exaggeration, repetition or hyperbole.
Who should attend?
Anyone who has to write, approve or present business proposals, whether internally or externally to their company.
Likely job titles would be:
- Engineers, Scientists, Researchers and Technologists
- Project Engineers and technical specialists
- Sales Engineers/ Managers
- Managers and supervisors of technical staff.
How will I benefit?
After attending this webinar, you will:
- Know how to write proposals for an internal or external audience and what the differences are.
- Know the process required to write, or present, a good proposal.
- Have an outline structure for an effective proposal.